Want to stand out in esports? The Esports Ads is the right place to share creativity, learn from the best, and find new partners.
ESPORTS ADVERTISING MAGIC GOES LIVE!
Want to stand out in esports? The Esports Ads is the right place to share creativity, learn from the best, and find new partners.
ESPORTS ADVERTISING MAGIC GOES LIVE!
WHY THE ESPORTS ADS MATTERS?
Deloitte, Nielsen, Newzoo are driving esports business promises. But in order to succeed, brands got to become genuinely creative, especially for such responsive consumers as gamers and esports fans.
Creativity is the key for the industry to show exceptional business results, and attract more non-endemic brands. The Esports ads helps to navigate the industry's state of creativity and sets bars for the esports projects.
Creativity is the key for the industry to show exceptional business results, and attract more non-endemic brands. The Esports ads helps to navigate the industry's state of creativity and sets bars for the esports projects.
WHY THE ESPORTS ADS MATTERS?
Deloitte, Nielsen, Newzoo are driving esports business promises. But in order to succeed, brands got to become genuinely creative, especially for such responsive consumers as gamers and esports fans.
Creativity is the key for the industry to show exceptional business results, and attract more non-endemic brands. The Esports ads helps to navigate the industry's state of creativity and sets bars for the esports projects.
Creativity is the key for the industry to show exceptional business results, and attract more non-endemic brands. The Esports ads helps to navigate the industry's state of creativity and sets bars for the esports projects.
OUR VALUES
1
CREATIVITY FIRST
We embrace creative talents who represent esports phenomena in an outstanding way. Generic branded content, poor execution, or 5-hour streams don't have a place here.
2
EVERYONE INVITED
Are you an agency, an esports organization, a corporation, a business consultant, a journalist, or an investor? Join The Esports Ads! We welcome everyone to inspire and to be inspired.
3
CULTURAL DIVERSITY
The Esports Ads' team believes that esports is for everyone. Whoever you are and whatever you do–welcome!
ONE SMALL STEP FOR THE BRAND — ONE GIANT LEAP FOR ESPORTS
Embrace your esports communications with Esports Marketing Channels Framework
1. Commercials
2. Native content
3. Special projects
4. Co-branding
5. Viral content
6. Owned social media
2. Native content
3. Special projects
4. Co-branding
5. Viral content
6. Owned social media
1. Special media projects
2. Press-releases
3. Creative activations
4. Education & CSR campaigns
5. Partnerships
2. Press-releases
3. Creative activations
4. Education & CSR campaigns
5. Partnerships
1. Performance marketing
2. Media placements
3. Native advertising
4. Special projects
5. Influencers
6. Viral videos
2. Media placements
3. Native advertising
4. Special projects
5. Influencers
6. Viral videos
1. Stream branding
2. Product placements
3. Opinion leaders activations
4. Owned stream
5. Merchandising
2. Product placements
3. Opinion leaders activations
4. Owned stream
5. Merchandising
1. Commercials
2. Native content
3. Special projects
4. Co-branding
5. Viral content
6. Owned social media
2. Native content
3. Special projects
4. Co-branding
5. Viral content
6. Owned social media
1. Special media projects
2. Press-releases
3. Creative activations
4. Education & CSR campaigns
5. Partnerships
2. Press-releases
3. Creative activations
4. Education & CSR campaigns
5. Partnerships
1. Performance marketing
2. Media placements
3. Native advertising
4. Special projects
5. Influencers
6. Viral videos
2. Media placements
3. Native advertising
4. Special projects
5. Influencers
6. Viral videos
1. Stream branding
2. Product placements
3. Opinion leaders activations
4. Owned stream
5. Merchandising
2. Product placements
3. Opinion leaders activations
4. Owned stream
5. Merchandising
1. On-site branding
2. In-game advertising
3. On-site activations
4. Social media engagement
5. Award naming
6. Product placements
7. Merchandising
8. Opinion leaders activations
9. Sponsorship
10. Cosplayers
11. Video commercials
12. Welcome packages
13. Promo representatives
2. In-game advertising
3. On-site activations
4. Social media engagement
5. Award naming
6. Product placements
7. Merchandising
8. Opinion leaders activations
9. Sponsorship
10. Cosplayers
11. Video commercials
12. Welcome packages
13. Promo representatives
1. Sponsorships
2. Branded content
3. Naming
4. Brand ambassadors
5. Digital assets branding
6. Merchandising
7. Show matches
8. Branded streams
9. Advertising activations
10. Branded products
2. Branded content
3. Naming
4. Brand ambassadors
5. Digital assets branding
6. Merchandising
7. Show matches
8. Branded streams
9. Advertising activations
10. Branded products
1. Product placements
2. In-stream branding
3. Creative activations
4. Direct advertising
5. Brand ambassadors
2. In-stream branding
3. Creative activations
4. Direct advertising
5. Brand ambassadors
1. Naming
2. Product placements
3. Promo campaigns
4. Retail store
5. In-store activations
6. Sponsorships
2. Product placements
3. Promo campaigns
4. Retail store
5. In-store activations
6. Sponsorships
1. Jersey placement
2. New product lines
2. New product lines
ESPORTS ECOSYSTEM PLAYERS
Here is the list of some esports companies that could help to deliver efficient marketing results
PUBLISHERS
Epic Games, Riot Games, Valve
EVENT PROVIDERS
ESL, PGL
AGENCIES
Hurrah, Winstrike Agency
INFLUENCERS
Shroud, s1mple,
MEDIA
HLTV.org, The Esports Observer, Dot Esports
TEAMS
Faze Clan, 100 thieves, Natus Vincere, Immortals, TSM
STREAMING PLATFORMS
Twitch, Mixer, YouTube, Caffeine, HuyaTV
ANALYTICS
Newzoo, Nielsen, Esports Charts
TEAM THAT MADE IT REAL
The smartest people work every day to provide the best service and to make our clients happy
- NIKOLAY SYUSKOCo-Founder21 years into esports. From the 1st Mortal Kombat LAN in 1998 & WCG 2002 СS-qualifiers to esports business consulting in 2019. Strong business development & marketing executive with 10 years of communication leadership for Microsoft, HTC, Coca-Cola, Mazda, Dove & many other well-known brands.
LinkedIn - NICK ARZHANTSEVCo-Founder/Creative DirectorThis guy can talk non-stop about two things: advertising and esport. He is an award-winning creative based in New York with professional experience from agencies around the world.
He is sure that Arcanum is the best game ever, and we can't blame him for it.
LinkedIn - SERGEY SHIRKHODJAEVNew Business17 years in esports. From Starladder to SK Gaming. Former Starcraft: Broodwar professional player, manager of CS 1.6 pro team, impactful European Esports editor in 2008-2010 and a WCG Head Referee.
Successfully using real life marketing experience and MBA degree to create business driven Esports integration cases.
One of the founding fathers of the Esports scene in Uzbekistan.
LinkedIn
THE MOON ESPORTS
A BUSINESS CONSULTING AGENCY FOR THE ESPORTS AGEWe help companies efficiently integrate into esports.
Blending extensive marketing & business development experience with an in-depth understanding of the industry. Our team members helped run Intel extreme masters, build Johnson & Johnson's communication strategy in esports, facilitate the esports arena's investment attractiveness.
We are focused on OKRs & not just GG metrics.
Website
PARTNERS ARE WELCOME
We are searching for partners to scale our projects and help to make creative esports advertising better. Reach out us